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What Can You Learn From The Mother of All Risk Reversals
Time-length-icon 7m 42s
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Publish-date-icon April 26, 2009
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EPISODE DESCRIPTION

Guarantees and Risk Reversals are an important part of any online (or offline for that matter) selling strategy.

We had the biggest risk reversal ploy in history announced this month from Car Country and Washington D.C.

What can you learn from this that might help you develop a risk reversal strategy to blow your competitors out of the water?

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